“A remarkably insightful case study that will both delight aficionados and inform scholars.”—Library Journal “Mark Bisnow’s chronicle . . . is the best book to come out of the 1980 campaign, addressing in a more engaging and revealing manner than any other questions about the power of personality in politics, the decline of the parties, and the influence of the media.”—Sidney Blumenthal, New Republic“This is the most lucidly detailed account, day-by-day and sometimes hour-by-hour, ever written on a political campaign. It is fascinating and a luminous document on the high lunacy of campaign professionals, as they are known, and of some amateurs as well.”—John Kenneth Gaibraith