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Combining insights from leading academic research and experienced managers, this book provides a systematic framework to understand what innovation is, why it matters, how it can be managed and how it can help your organization to reach its objectives.
- Format: Pocket/Paperback
- ISBN: 9781349330942
- Språk: Engelska
- Antal sidor: 209
- Utgivningsdatum: 2010-11-30
- Förlag: Palgrave Macmillan