Designing the Department Store

Display and Retail at the Turn of the Twentieth Century

Inbunden, Engelska, 2019

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The book builds an original argument for the department store as a significant site of design production, and therefore offers an alternative interpretation to the mainstream focus on consumption within retail history. Emily M. Orr presents a fresh perspective on the rise of modern urban consumer culture, of which the department store was a key feature. By investigating the production processes of display as well as fascinating information about display-making’s tools and technologies, the skills of the displayman and the meaning and context of design decisions which shaped the final visual effect are revealed.In addition, the book identifies and isolates ‘display’ as a distinct moment in the life of the commodity, and understands it as an influential channel of mediation in the shopping experience. The assembly and interpretation of a diverse range of previously unexplored primary resources and archives yields fascinating new evidence, showing how display achieved an agency which transformed everyday objects into commodities and made consumers out of passersby.

Produktinformation

Utgivningsdatum2019-11-28
Mått160 x 236 x 16 mm
Vikt540 g
FormatInbunden
SpråkEngelska
Antal sidor208
FörlagBloomsbury Publishing PLC
ISBN9781350054370

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List of IllustrationsAcknowledgmentsAbbreviationsIntroductionGeographical and Historical ContextContributing to the History of the Department StoreChapter One: Retail Architecture The Visibility of Constructionand RenovationThe Changeable Design of the StorefrontArchitectural Display as CompetitionTechnical Scope as a Show FeatureChapter Two: Window DisplayProfessional DevelopmentMaking Window DisplaysStocky StyleDraping Techniques and the Female GazeSculptural StyleMachinery of DisplayThe Unit PrincipleChapter Three: The Shopfitting IndustrySilent SalesmanshipScience of ShopkeepingThe Shopfitting Industry and Exhibition CultureFrom Density to OpennessChapter Four: The Department Store InteriorSeasonalityA Great Decoration EventVirtual Travel via DisplayThe Model Room: An Interior of InteriorsProfessional DevelopmentConclusionThe Modern DisplaymanIn SummaryBibliography