‘In Designing for the Museum Visitor Experience, Tiina Roppola eloquently and expertly explores the museum experience, drawing from an inspiring qualitative analysis of extensive visitor interviews. Tiina’s findings certainly "resonate" with my own work in this field and "broaden" our theoretical understanding of the visitor experience.’ – Jan Packer, University of Queensland, Australia'This is an important and timely book, not least because of its very clear recognition of the consequences of the indeterminacies of signification for our engagement with museums and their contents. Roppola offers a sensitive, finely-tuned, and comprehensive account of the actualities of these encounters and their wider contemporary theoretical and social implications.' --Donald Preziosi, University of California Los Angeles, USA'It offers a fresh insight on issues up to now usually addressed by museum learning experts or researchers with a learning agenda. Tina Roppola is an expert in visitor experiece having worked for a long time in interpretation and in science communication. Her attempt here is to write from 'inside the visitor experience' with the eyes of an exhibition designer. This, in my view, makes the book an important contribution to professional reflection for several reasons.' - Maria Xanthoudaki, National Museum of Science and Technology, Visitor Studies