Creativity

HERBERT MEYERS is the retired founding managing partner of Gerstman+Meyers (now Interbrand) a leading brand identity and design consultancy servicing Fortune 500 clients. As president of Global Design Network (GDN), a Gerstman+Meyers subsidiary, the company serviced corporate clients worldwide. Herbert Meyers previously co-authored The Marketer's Guide to Successful Package Design and, together with Richard Gerstman, co-authored Branding @ the Digital Age and The Visionary Package.RICHARD GERSTMAN is chairman emeritus of Interbrand US, a leading international brand consultancy, and founding managing partner of Gerstman+Meyers. He has worked extensively with international corporate clients including Procter& Gamble, Kellogg's, Johnson& Johnson, and General Motors. Richard Gerstman is also a co-founder of BrandWizard, a leading company in brand and production resource management. He has won numerous design awards, holds several design and utility patents and is a frequent lecturer on marketing issues.

• Introduction Edward Albee, Pulitzer Prize-winning Playwright Chris Bangle, BMW Head Stylist Dale Chihuly, Renowned Glass Sculptor Chuck Close, Artist Milton Glaser, Designer Ilana Goor, Israeli Sculptor David Halberstam, Pulitzer Prize-winning Author Marvin Hamlisch, Oscar-winning Composer Roland Heiler, Director of Porsche Design Ken Heyman, Photographer Steven Holl, International Architect Erica Jong, Best-selling Author Spike Lee, Film Director Daniel Libeskind, Architect Nandan Nilekani, CEO, Infosys, India Karim Rashid, International Designer James Rosenquist, Artist Julie Taymor, Theater and Film Director Paul Thompson, Smithsonian/Cooper-Hewitt Director Steve Wozniak, Co-founder of Apple Computer Conclusions

'Too many families and schools discourage creativity. I left home because I was determined to do what I wanted to do.'- - - - Edward Albee, Pulitzer Prize-winning Playwright'It's my belief that an artist should give people new glasses and a new cubistic approach to looking at themselves.'- - - - - Julie Taymor, Theater and Film Director'I'm always trying to do things that no one has ever seen before.'- - - - - James Rosenquist, Artist'I think to be creative you have to resist taking the easy path.- - - - - Daniel Libeskind, Architect'If you think 'I want to be famous,' or 'I want to make a lot of money,' my sense is that you don't go into most creative jobs.'- - - - David Halberstam, Pulitzer Prize-wiining author'The motivation for creativity is most often the need to express your ideas to other people.'- - - - Spike Lee, Film Director'We knew we had something so huge that Steve (Jobs) and I couldn't do it by ourselves.'- - - - Steve Wozniak, Co-founder of Apple Computer'I have always felt that, for me, creativity was really using excess energy.'- - - - Dale Chihuly, Renowned Glass Sculptor'People get enraged at me because they think women should not write about the things I write about, because the things that I write about, in some way, break with their notion of what a woman should be.'- - - - -Erica Jong, Best-selling Author'There's a conflict between professionalism that calls for minimizing risk, while creativity encourages risk.'- - - - - Milton Glaser, Designer