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Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity for business, with a focus on new business models and the personalisation of products and services. This book is an important resource for business leaders, entrepreneurs and policy makers, as well as students.
- Format: Pocket/Paperback
- ISBN: 9781107627420
- Språk: Engelska
- Antal sidor: 256
- Utgivningsdatum: 2014-02-20
- Förlag: Cambridge University Press