Corporate Universities

Martyn F. Rademakers is Managing Director of the Center for Strategy & Leadership and has been a Research Associate at the Rotterdam School of Management, Erasmus University, Rotterdam.

• 1. Introduction: Corporate Universities 2. Strategy Development for Continuous Learning 3. Corporate University Strategy 4. Corporate University Value Creation and Learning Formats 5. Mars University: Raising the Bar 6. Deloitte University: Developing as One 7. Shell Project Academy: Developing a Learning Community 8. Canon Academy: Accelerating Transformation 9. Corporate University Strategy Renewal at ING 10. Bringing Speed to Knowledge: A Dean’s Journey 11. Corporate University Definitions, Literature, and Lessons Learned

In Corporate Universities: Drivers of the Learning Organization, Martyn Rademakers has delivered a book that belongs on the shelf of every learning and development professional. With a combination of detailed description of the corporate university phenomenon and ample use of real world global case studies, Rademakers keeps the entirety of his book positioned with a strategic focus, exactly where a discussion of corporate universities needs to be.Mark Allen, Ph.D., Author of The Corporate University Handbook and The Next Generation of Corporate Universities and Professor, Pepperdine University, USA.A highly comprehensive, research-based book on Corporate Universities. Excellent reading for executives and students of management who share the notion that strategy and organizational learning are key to sustainable corporate growth.Tanri Abeng – Rector, Tanri Abeng University and former Minister of State-Owned Enterprises of the Republic of Indonesia"Percepts without concepts are empty, concepts without percepts are blind". Martijn Rademakers offers both clear-sighted concepts and rich cases in the world of corporate universities.Therefore, this book is a must read for organizational leaders who take learning seriously!Marc Schrijver, founder of DNB Supervisory Academy, currently working as senior financial sector specialist at the World BankA truly in-depth and thought-provoking study and yet a really fascinating journey full of surprising revelations, linking corporate learning to corporate strategy in a highly coherent way through 3 strategy-based paradigms in which a corporate university may exist: School, College and Academy. If you've been looking for a comprehensive and representative overview on contemporary corporate universities evolving into strategic business partners who help their parent companies not only to support but also co-create and reinvent their strategies to meet their challenges, this book is a real find!Olga Golyshenkova, Executive Director of MAKO (International Association for Corporate Education), CEO of World Council of Corporate Universities, RussiaIn clear, nontechnical language, Martyn Rademakers tells us all there is to know about Corporate Universities. The sound and interesting presentation of case studies is very helpful in making decisions about the start-up of CU"s. This book is not only very readable, it also provides valuable insights into the nature of creating a learning environment within businesses. There's no doubt this book is a "must read" for learning consultants and HR executives.Marjolein van Altena, Director NSCU (Dutch Foundation for Corporate Universities), The Netherlands