Contemporary Marketing Strategy
- Nyhet
Analyzing Consumer Behavior to Drive Managerial Decision Making
Inbunden, Engelska, 2025
Av Rajagopal
2 599 kr
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This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mix strategies, innovation, and technology applications for competitive markets. This updated edition discusses applied marketing concepts in real-life situations, incorporating new insights on the role of technology in marketing, with a particular emphasis on AI and machine learning, while also addressing topics related to consumer privacy and data protection. It will serve as a valuable resource for researchers interested in marketing in the digital age.
Produktinformation
- Utgivningsdatum2025-10-02
- Mått148 x 210 x 30 mm
- Vikt716 g
- FormatInbunden
- SpråkEngelska
- Antal sidor439
- Upplaga2
- FörlagSpringer International Publishing AG
- ISBN9783031959202