Consuming Extreme Sports

Psychological Drivers and Consumer Behaviours of Extreme Athletes

Inbunden, Engelska, 2020

AvFrancesco Raggiotto

669 kr

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By demonstrating that extreme consumers are characterized by a unique psychology that leads them to act and think differently, this book offers scholars deeper insights into consumer behaviour, while also helping practitioners target this lucrative marketing segment more effectively.

Produktinformation

Utgivningsdatum2020-03-13
Mått148 x 210 x 13 mm
Vikt298 g
FormatInbunden
SpråkEngelska
Antal sidor126
FörlagSpringer Nature Switzerland AG
ISBN9783030401269

Tillhör följande kategorier

1. Introduction.- 2. The Extreme Sports Phenomenon: Dust to Glory.- 3. Psychological Perspectives On Extreme Sport Participants.- 4. Live (and Spend?) to Tell. An Investigation of Drivers of Consumer Upgrading in Extreme Sports.- 5. Thrill Me! Advertising Effectiveness in Extreme vs Traditional Sports.- 6. The Heat is (Always) On? Extreme Personalities and Extreme Sporting Event Revisit Intentions.- 7. Conclusion.