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As the forests are felled, cultures are destroyed. In our technological civilization, the forces of globalization are a threat to both nature and culture. The many and varied cultures of the world are beset by the homogenizing impact of the global media, which represents the triumph of technics. The fate can only be averted by a concerted effort at culture conservation. Nature and culture must be protected to preserve a humanly habitable world. Conserving Cultures is the first book to link nature and culture conservation. The threat to nature is now well understood, how it relates to cultures is not. This book both describes and analyzes theoretically the danger to culture and proposes practical remedial measures.
Harry Redner was formerly an endowed professor at Darmstadt University in Germany, and a reader at Monash University in Australia.
Part 1 1 What Is Global Culture?Chapter 2 The Cultural Impact of GlobalizationChapter 3 Flight-Culture as a Premonition of the FutureChapter 4 Americanization, or the Origins of Global CultureChapter 5 In Defense of Local CulturePart 6 2 Why is Global Culture So Successful?Chapter 7 The Economy of the Media: Supply and DemandChapter 8 Technology and the MediaChapter 9 From Popular to Mass to Global CulturePart 10 3 How Does Global Culture Differ from All Other Cultures?Chapter 11 A General Theory of CultureChapter 12 TechnicsChapter 13 Technification of RepresentationChapter 14 Technification of the EthosChapter 15 The Retreat from TechnicsPart 16 4 What Are the Alternatives to Global Culture?Chapter 17 Values and Their EnemiesChapter 18 Values and CommoditiesChapter 19 Choosing Local CultureChapter 20 Resisting Global CultureChapter 21 Toward an Eco-Cultural BalancePart 22 EpiloguePart 23 Endnotes
