Cloud Transformation

The Public Cloud Is Changing Businesses

Häftad, Engelska, 2023

Av Roland Frank, Gregor Schumacher, Andreas Tamm

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In this book you will learn how the public cloud is significantly changing the cost structures of digital business models and thus existing markets.

Produktinformation

Utgivningsdatum2023-01-11
Mått168 x 240 x 16 mm
Vikt494 g
FormatHäftad
SpråkEngelska
Antal sidor269
FörlagSpringer Fachmedien Wiesbaden
ISBN9783658388225
OriginaltitelCloud-Transformation

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Affärsstrategi inom Ekonomi och ledarskap
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Prof. Dr. Roland Frank is dean of the media and communication management department at the Media Design University of Applied Sciences in Munich and teaches in the areas of corporate value management and digital business models. His main research interests are in the areas of innovation management, change processes and digitization. Gregor Schumacher is responsible for the AI and cloud strategy as well as the incubation of new business ideas at Arvato-Systems, a subsidiary of the Bertelsmann media company. He is the head of an agile interdisciplinary team in the area of tension between corporate strategy and operational service provision, long-term target achievement and monthly results, the most modern public cloud and classic IT.Andreas Tamm is Lead Enterprise Architect at Arvato Systems and previously worked as a freelance software architect for over 20 years.

Foreword - 1. Do you remember Daimler, RTL and Siemens? - 2. Everything is going digital. - 3. The path to the zero marginal cost economy. - 4. Cloud - automated IT value creation . Cloud IT vs. classic IT - calculation for the controller.- 6. Mastering software as a core competence.- 7. Falling transaction costs and the new network economy.- 8. The cloud transformation.- 9. Cloud transformation - like the public Cloud companies are changing