Ariel Rogers's fascinating book looks at the affective addresses of technologically-innovative periods in film history to explore the different notions of spectatorial embodiment these technologies provide, from the immersive participation of the widescreen era to the relative disembodiment of the fragmented and alienated spectator in the digital era. She has made an important intervention in the ongoing discussions of spectatorship and embodiment in the cinema that will determine the direction of future scholarship in those fields. -- John Belton, Rutgers University Cinematic Appeals offers readers a concise exploration of new cinema formats and the claims and debates that surround their introduction... a wealth of interesting historical material and engaging and informative case studies featuring fine-grained analysis of individual films. Projections Ariel Rogers leads us into a fascinating journey full of information, which is theoretically robust... Cinema & Cie Timely and provocative. A well written and highly engaging text, Cinematic Appeals will interest anyone contemplating the nature of cinema in today's mediatized environment, as well as anyone interested in the history of film technology or film spectatorship. Film and History