Challenge of Organizational Change

In this book, the authors present case studies of organizational change at leading companies. Essays by the authors introduce each section and look at the cases as instructive models for how to institute change in the corporation - or in some situations - how not to. In the first section, on "emergent change", studies of Apple Computer, Sears and Bendix, among others, illustrate environmental and cyclical change. The second section on "forced change" draws on the examples of Safeway, AT & T, the Western-Delta takeover, downsizing at Xerox and restructuring at Lucky Stores, to show how companies change under intense pressure. The third section, on "engineered" change, shows the effect of "changemasters" on the evolution of Kodak, British Air, and General Electric, and the role of unions at General Motors and Eastern Airlines. The book concludes with the prospects for the future of deliberate change.