Career Warfare: 10 Rules for Building a Sucessful Personal Brand on the Business Battlefield

A refreshing message . . . from someonewho has fought many corporate wars.The New York Times

with the latest stories from dalessandros neverendingcollection of corporate derring-do and newinsight on the global battlefield, the nationally bestsellingCareer Warfare is more essential than ever whennavigating your way to success.

dalessandro dares to speak the truth. if you dontmanage your own reputation, those around you will.this is no theoretical exercise. in corporate america,people talk about you every day. you can affect whatthey say.

with a cut-the-crap sharp eye for the passions,yearnings, and follies that drive every organization,dalessandro draws apart the drapes and revealswhat it really takes to get ahead in business.james carville, author and democratic strategist

with good jobs becoming harder to find,dalessandros sage advice is more timely andimportant than ever, especially for those who aretrying to build their personal brands and enhancetheir careers at the same time.tom neff, chairman, u.s., spencer stuart