Capturing the Innovation Opportunity Space

Stephen Flowers, Kent Business School, University of Kent, UK, Martin Meyer and Jari Kuusisto, University of Vaasa, Finland

• Contents: 1. The New Frontier of Innovation 2. Innovation Pioneers - the Essential Role of users, on-line user communities and the crowd 3. Exploring the changing landscape of Innovation: the rise of Users, on-line Communities and the Crowd 4. Mapping the New World of innovation – the Innovation Opportunity Space 5. Defending Territory – changing forms of intellectual protection 6. New Frontier Business Models - creating value through innovation 7. Emerging Business Models in Settled Contexts 8. Emerging Business Models in Frontier Contexts 9. Capturing the Innovation Opportunity Space Index

'To anyone concerned with innovation, this book is a must-read. We observe that innovation is no longer the province of commercial firms, but increasingly distributed across end consumers, communities and the crowd. As a consequence, many existing organisations will see their business models cease to exist. This book is first to reveal how advantage can be taken from this new reality - by newcomers and existing organisations.'