Del 0 - Hagley Perspectives on Business and Culture

Capitalism and the Senses

Inbunden, Engelska, 2023

AvRegina Lee, Blaszczyk,Regina Lee Blaszczyk,David Suisman

939 kr

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Capitalism and the Senses is the first edited volume to explore how the forces of capitalism are entangled with everyday sensory experience. If the senses have a history, as Karl Marx wrote, then that history is inseparable from the development of capitalism, which has both taken advantage of the senses and influenced how sensory experience has changed over time.This pioneering collection shows how seeing, hearing, tasting, smelling, and touching have both shaped and been shaped by commercial interests from the turn of the twentieth century to our own time. From the manipulation of taste and texture in the food industry to the careful engineering of the feel of artificial fabrics, capitalist enterprises have worked to commodify the senses in a wide variety of ways. Drawing on history, anthropology, geography, and other fields, the volume's essays analyze not only where this effort has succeeded but also where the senses have resisted control and the logic of markets. The result is an innovative ensemble that demonstrates how the drive to exploit sensorial experience for profit became a defining feature of capitalist modernity and establishes the senses as an important dimension of the history of capitalism.Contributors: Nicholas Anderman, Regina Lee Blaszczyk, Jessica P. Clark, Ai Hisano, Lisa Jacobson, Sven Kube, Grace Lees-Maffei, Ingemar Pettersson, David Suisman, Ana María Ulloa, Nicole Welk-Joerger.

Produktinformation

Utgivningsdatum2023-06-13
Mått152 x 229 x 23 mm
Vikt662 g
FormatInbunden
SpråkEngelska
SerieHagley Perspectives on Business and Culture
Antal sidor312
FörlagUniversity of Pennsylvania Press
ISBN9781512824209

Tillhör följande kategorier

Amerikas historia inom Historia och arkeologi
Mikroekonomi inom Ekonomi och Ledarskap

Series Editor's ForewordRoger HorowitzIntroductionRegina Lee Blaszczyk and David SuismanPart I. Framing Capitalism and the SensesChapter 1. "Use Not Perfumery to Flavor Soup": The Science of the Senses in Aesthetic CapitalismAi HisanoChapter 2. Chasing Flavor: Sensory Science and the EconomyIngemar PetterssonChapter 3. Richer Sounds: Capitalism, Musical Instruments, and the Cold War Sonic DivideSven KubePart II. Resisting RationalizationChapter 4. Altered States and Gustatory Taste: The Sensory Synergies of Whiskey Marketing in the Mid-Twentieth-Century United StatesLisa JacobsonChapter 5. The Psychophysics of Taste and Smell: From Experimental Science to Commercial ToolAna María UlloaChapter 6. Sky's the Limit: Capitalism, the Senses, and the Failure of Commercial Supersonic Aviation in the United StatesDavid SuismanChapter 7. Sounding Maritime Metal: On Weathering Steel and Listening to Capitalism at SeaNicholas AndermanPart III. ProductionChapter 8. Making Human Trash Tasty: A History of Sweet Cattle Feed in the Progressive EraNicole Welk-JoergerChapter 9. Getting a Handle on It: Thomas Lamb, Mass Production, and Touch in Design HistoryGrace Lees-MaffeiPart IV. MarketplaceChapter 10. Fragrance and Fair Women: Perfumers and Consumers in Modern LondonJessica P. ClarkChapter 11. Sold on Softness: DuPont Synthetics and Sensory ExperienceRegina Lee BlaszczykChapter 12. Feminine Touches: The Sensory World of Lady HiltonMegan J. EliasNotesList of ContributorsIndex

"[W]ell-researched and very thought provoking...[T]he value of the essays in Capitalism and theSenses lies partly in their informative historical narratives but, more importantly, in their capacity to make readers think in new ways about marketing and consumption, past and present. The commercialization of taste, sound, smell, and touch has had consequences for consumer culture and for society at large. The marketing of the senses, and how these practices intersect with gender, class, and race, or affect human and natural environments, should provide ample opportunities for further macromarketing research." (Journal of Macromarketing) "Industrial capitalism was bent on disciplining the senses in the interests of production. Consumer capitalism seeks to entice the senses to stimulate consumption. The tale of capitalism's shifting investments in the senses needs telling, and this book does so piercingly, brilliantly, sumptuously." (David Howes, Concordia University)