Candidate-Centered Campaigns

Brian Arbour is an Assistant Professor of Political Science at John Jay College at the City University of New York, USA. He also serves as a member of the Decision Team for Fox News Channel and has published articles on The Monkey Cage (http://www.washingtonpost.com/blogs/monkey-cage/wp/2014/08/28/why-do-political-campaigns-tell-us-what-their-candidates-have-done-instead-of-what-they-are-going-to-do/)

• 1. The Role of the Candidate in Campaign Messages 2. Why Campaigns Use Candidate-Centered Messages 3. Candidates and Campaign Planning 4. The Use of Candidate-Centered Appeals 5. The Types of Candidate-Centered Appeals 6. Candidate-Centered Appeals and Personal Issues 7. The Effect of Candidate-Centered Appeals 8. Candidate- Centered Appeals and Citizens

"The book is, for the political junkie, an enjoyable and thorough stroll through some of the most high-profile American political campaigns of the 1990s and 2000s. ... It is an enjoyable read about campaigns as they are in the American political landscape of the early twenty-first century. Its blend of qualitative and quantitative evidence should engage students of politics to see common threads in what can appear heavily localized and chaotic campaigns." (Thomas J. Leeper, Public Opinion Quarterly, Vol. 80 (3), 2016)