Business Research

A Guide to Planning, Conducting, and Reporting Your Study

Häftad, Engelska, 2019

2 949 kr

Slutsåld

Business Research: A Guide to Planning, Conducting and Reporting Your Study bridges the academic foundation and the practical application of research methodology through an in-depth and insightful tour of the research process—exploring, planning, creating, conducting, collecting, analyzing, and reporting. The text weaves together timeless principles, emerging ideas, contemporary examples and modern tools in a narrative that is both authoritative and supportive. Integrating a unique Roadmap framework throughout, Business Research navigates students from the start of their initial inquiry to their final stop in reporting their findings, building their confidence as they move point-to-point in their journey. Written with exceptional clarity and focus, Donald Cooper has created a guide to research that will be valuable to students in their academic pursuits as well as their professional careers.

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Produktinformation

Utgivningsdatum2019-02-08
Mått187 x 231 x undefined mm
Vikt710 g
FormatHäftad
SpråkEngelska
Antal sidor432
Upplaga1
FörlagSAGE Publications
ISBN9781544307824

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List of ExhibitsPrefaceAcknowledgmentsAbout the AuthorChapter 1. From the Research Jitters to Employers’ Most-Wanted SkillsLearning ObjectivesReasons to Study BusinessWhat Recruiters Say About Research SkillsResearch Fast-tracks Your CareerBusiness Research DefinedThe Scope of Business ResearchThe Continuum of Basic, Practical, and Applied ResearchGood Research Is . . .Which Research Orientation Is Right for You?The Road MapChapter SummaryKey TermsDiscussion QuestionsChapter 2. Self-Defense Tools for Research: Preparation, Reasoning, and TerminologyLearning ObjectivesScientific InquiryReasoning to Sound ConclusionsDeciphering the Research LingoCase Study: The Toulmin Model of Argumentation and Reasoning—“Women Make Superior Managers”Chapter SummaryKey TermsDiscussion QuestionsChapter 3. The Process Road Map: Exploring and PlanningLearning ObjectivesPhases of the Research ProcessProcess Phase 1: ExploringProcess Phase 2: PlanningChapter SummaryKey TermsDiscussion QuestionsChapter 4. The Process Road Map: Creating and ConductingLearning ObjectivesProcess Phase 3: CreatingProcess Phase 4: ConductingChapter SummaryKey TermsDiscussion QuestionsChapter 5. The Process Road Map: Collecting, Analyzing, and WritingLearning ObjectivesProcess Phase 5: Collecting and AnalyzingProcess Phase 6: WritingChapter SummaryKey TermsDiscussion QuestionsChapter 6. Nonexperimental Quantitative DesignsLearning ObjectivesDesign and the Research QuestionWhat Is Research Design?Nonexperimental DesignNonexperimental Designs in BusinessDesign Is Not MethodDesign TypologiesBusiness Research DesignChapter SummaryKey TermsDiscussion QuestionsChapter 7. Qualitative Designs and Mixed DesignsLearning ObjectivesQualitative and Quantitative Design: A Synergistic RelationshipAn Introduction to Qualitative DesignMixed DesignChapter SummaryKey TermsDiscussion QuestionsChapter 8. Experimental DesignsLearning ObjectivesOptimizing Business ExperimentsExperimental ClassificationsCharacteristics of Experimental DesignPre-ExperimentsTrue ExperimentsOther Randomized DesignsQuasi-ExperimentsChapter SummaryKey TermsDiscussion QuestionsChapter 9. Writing the ReportLearning ObjectivesOverviewTitleAbstractIntroductionMethodResultsDiscussionReferencesAppendicesChapter SummaryKey TermsDiscussion QuestionsAppendicesAppendix A: Questionnaire Design Using Google FormsAppendix B: Exemption Request (Institutional Review Board)Appendix C: Sample Business ProposalAppendix D: Statistical Decision TreesAppendix E: Results of the Quantitative Design Textbook SurveyAppendix F: Brief Tutorial: Three Longitudinal Studies in OneAppendix G: Tutorial: Organize Your Report With Timesaving ApplicationsGlossaryReferencesIndex

"Business Research: A Guide to Planning, Conducting, and Reporting Your Study is a worthy entry into this field of research texts. It provides a carefully thought out and tightly organized plan for conducting research across a variety of business and non-business fields. Rather than a cook book, it presents a sound theoretical approach to doing research firmly grounded in an understanding of the scientific method. It carries the student from problem inception to finished report in a highly readable and entertaining way. It can be recommended to any instructor who wants a text for a research methods course that is flexible and easy to use."