Business Research Methods: 2025 Release ISE

Häftad, Engelska, 2025

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Business Research Methods offers a wealth of content designed to enhance the learning experience for both faculty and students. With comprehensive summaries aligned to learning objectives, the material is accessible and relevant. Multipurpose discussion questions invite lively classroom conversations, drawing on real-world business situations to deepen understanding. The appendices provide valuable insights and active learning opportunities, while the instructor's manual equips educators with essential teaching tools. This resource serves as a vital foundation for navigating the complexities of business research.

Produktinformation

Utgivningsdatum2025-03-14
Vikt1 329 g
FormatHäftad
SpråkEngelska
Upplaga15
FörlagMcGraw-Hill Education
ISBN9781265213749

A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, her institution’s Distinguished Teaching award, and a two-time nominee for the CASE Ohio Teacher of the Year, Schindler has 40 years of experience teaching business research, marketing management, and creative advertising. Creator and long-time Director of Wittenberg's Center for Applied Management, she coordinated the Small Business Institute (SBI) program (winner of the 1996 National Showcase Award for innovation and excellence), as well as the Project Management Assistance program, in which she has guided more than 350 undergraduate students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. Schindler, professor emeritus of Business Administration at Wittenberg University, mentors research methods and marketing faculty and is a strategic management consultant.www.linkedin.com/in/pamelaschindler/

1. Research Foundations and Fundamentals2. The Research Process: An Overview3. Stage 1: Clarify the Research Question4. Stage 2: Research Design, An Overview 5. Stage 2: Sampling Design Appendix: Calculate the Sample Size 6. Stage 2: Data Collection Design: Qualitative Research 7. Stage 2: Data Collection Design: Observation Research 8. Stage 2: Data Collection Design: Experiments9. Stage 2: Data Collection Design: Survey Research10. Stage 3: Measurement Foundations 11. Stage 3: Measurement Questions Appendix: Sources of Measurement Questions12 Stage 3: Measurement Instruments13. Stage 3: Collect, Prepare, and Examine Data Appendix: Better Tables Appendix: Review: Describing Data Statistically14. Stage 4: Hypothesis Testing 15 Stage 4: Measures of AssociationAppendix: Developing Insights16. Stage 5: Research Reports: Support Insights and Recommendations Appendix: Better Reports17. An Integrated ExampleCase IndexAppendix A: Business Research Proposals and RFPs (with Sample RFP) Appendix B: Focus Group Discussion GuideAppendix C: Nonparametric Significance TestsAppendix D: Selected Statistical Tables