2189:-
Uppskattad leveranstid 7-12 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.
- Format: Inbunden
- ISBN: 9781137389060
- Språk: Engelska
- Antal sidor: 152
- Utgivningsdatum: 2014-04-10
- Förlag: Palgrave Macmillan