Business Economics

N. Gregory Mankiw is the Robert M. Beren Professor of Economics at Harvard University. As a student, he studied economics at Princeton University and the Massachusetts Institute of Technology. As a teacher, he has taught macroeconomics, microeconomics, statistics and principles of economics. Professor Mankiw is a prolific writer and a regular participant in academic and policy debates. In addition to his teaching, research and writing, Professor Mankiw has been a research associate of the National Bureau of Economic Research and an advisor to the Federal Reserve Banks of Boston and New York and the Congressional Budget Office. From 2003 to 2005, he served as chairman of the US President’s Council of Economic Advisors and was an advisor to presidential candidate Mitt Romney during the 2012 US presidential election. Mark P. Taylor is the Donald Danforth, Jr Distinguished Professor of Finance at the Olin Business School at Washington University in St Louis, USA. He was previously Dean of the Olin Business School and, before that, Dean and Professor of Finance and Economics at of Warwick Business School at the University of Warwick, UK. He obtained his first degree in philosophy, politics and economics from Oxford University and a Master’s and Doctoral degrees in economics and finance from London University.. Professor Taylor has taught economics at various universities (including Warwick, Oxford, Marseille and New York), at various levels (from principles courses to advanced graduate and MBA courses) and in various fields (including macroeconomics, microeconomics and econometrics). He has also worked as a senior economist at the International Monetary Fund and at the Bank of England and as a managing director at BlackRock, the world’s largest financial asset manager, where he ran a global investment fund based on macroeconomic analysis. His work has been extensively published in scholarly journals, such as the Journal of Political Economy and the Economic Journal, and he is today one of the most highly cited economists in the world in economic research. In addition, Professor Taylor has acted as an advisor to the International Monetary Fund, the World Bank, the Bank of England, the European Commission and to senior members of the UK government. He is a research fellow of the Centre for Economic Policy Research, a member of council of the Royal Economic Society and a fellow of both the Royal Statistical Society and the Royal Society of Arts. Andrew Ashwin is an Associate Lecturer in the Department of Management in the Lincoln International Business School, at the University of Lincoln in the UK. Andrew teaches and supports students doing undergraduate degrees and MBAs in Leadership and Management across a range of modules and also teaches Commercial and Operational Management to students following master's degrees in the Lincoln Institute for Agricultural Technology. He has an MBA from the University of Hull and a PhD in assessment and the notion of threshold concepts in economics from the University of Leicester. Andrew is an experienced author, writing a number of texts for students at different levels, and journal publications related to his PhD research as well as working on the development of online learning materials at the University of Bristol’s Institute of Learning and Research Technologies. Andrew was Chair of Examiners for a major awarding body for business and economics in England and is a subject specialist consultant in economics for the UK regulator, Ofqual. Andrew has a keen interest in assessment and learning in economics and has received accreditation as a Chartered Assessor with the Chartered Institute of Educational Assessors. He has also edited the journal of the Economics, Business and Enterprise Association.

• PART I. THE ECONOMIC AND BUSINESS ENVIRONMENT1. What is business economics?2. Economics and business decision making3. The business environmentPART II. MICROECONOMICS: THE MARKET SYSTEM4. Supply and demand: How markets work5. Elasticity and its applications6. Taxes and subsidiesPART III. MICROECONOMICS: THE LIMITATIONS OF MARKETS7. Market failure8. The consumer and consumer behaviourPART IV. MICROECONOMICS: THE ECONOMICS OF FIRMS IN MARKETS9. Costs and revenues in production10. Business goals and behaviour11. Business organization12. Market structures: Perfect competition13. Market structures: Monopoly14. Market structures: Imperfect or monopolistic competition15. Market structures: Oligopoly16. Corporate strategy and pricing policy17. Supply chainsPART V. MICROECONOMICS: FACTOR MARKETS18. Labour markets19. Financial marketsPART VI. INTRODUCTION TO MACROECONOMICS20. The macroeconomic environment21. Aggregate demand and aggregate supply as a model to describe the economy22. Government economic policy and the effect on business: Fiscal, monetary and supply side policyPART VII. GLOBAL BUSINESS AND ECONOMICS23. Business and trade24. Global influences on business behaviour25. Business and Europe26. Sustainability