Business Driven Technology

Häftad, Engelska, 2025

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Unlike any other MIS text, Business Driven Technology discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion in the text first addresses the business needs and then addresses the technology that supports those needs.

Produktinformation

Utgivningsdatum2025-03-24
Vikt1 213 g
FormatHäftad
SpråkEngelska
Upplaga11
FörlagMcGraw-Hill Education
ISBN9781264936182

Paige Baltzan is an Assistant Teaching Professor in the department of Business Information and Analytics at the Daniels College of Business at the University of Denver. She holds a BSBA specializing in Accounting/MIS from Bowling Green State University and an MBA specializing in MIS from the University of Denver. She is a coauthor of several books, including Business Driven Information Systems, Essentials of Business Driven Information Systems, and I-Series, and is a contributor to Management Information Systems for the Information Age. Before joining the Daniels College faculty in 1999, Paige spent several years working for a large telecommunications company and an international consulting firm where she participated in client engagements in the United States as well as South America and Europe. Paige lives in Lakewood, Colorado, with her husband, Tony, and daughters, Hannah and Sophie.

Unit 1 Achieving Business SuccessChapter 1: Business Driven TechnologyChapter 2: Identifying Competitive AdvantagesChapter 3: Strategic Initiatives for Implementing Competitive AdvantagesChapter 4: Measuring the Success of Strategic InitiativesChapter 5: Organizational Structures That Support Strategic InitiativesUnit 2 Exploring Business IntelligenceChapter 6: Valuing and Storing Organizational Information—DatabasesChapter 7: Accessing Organizational Information—Data WarehousesChapter 8: Understanding Data’s Impact on BusinessUnit 3 Streamlining Business OperationsChapter 9: Enabling the Organization—Decision MakingChapter 10: Extending the Organization—Supply Chain ManagementChapter 11: Building a Customer-centric Organization—Customer Relationship ManagementChapter 12: Integrating the Organization from End to End—Enterprise Resource PlanningUnit 4 Building InnovationChapter 13: Creating Innovative OrganizationsChapter 14: EbusinessChapter 15: Creating Collaborative PartnershipsUnit 5 Transforming OrganizationsChapter 16: Connectivity: The Key to Communication in the Digital AgeChapter 17: Digital Lives, Business, and SocietyChapter 18: Developing Software to Streamline OperationsChapter 19: Managing Organizational ProjectsBusiness Driven Knowledge (BDK)#1 Business Basics#2 Business Process#3 Hardware and Software Basics#4 MIS Infrastructures#5 Networks and Telecommunications#6 Information Security#7 Ethics#8 Building Sustainable MIS Infrastructures#9 Business Intelligence#10 Global Trends#11 Using AI to Make Business Decisions and Drive Digital Transformation