"BRICs have increased their influences on the entire world economy since the beginning of this century, but there have been relatively few studies that focused on their critical industrial issues, such as global supply chain management, by applying a consistent analytical framework to all these countries. Dr. Hong and Dr. Park made a remarkable number of case studies on Korean and Japanese global firms and their BRICs operations with a model of adaptations between product architecture and technology-customer-linkage capabilities. The balance between their tenacious fieldwork and logical thinking has made this seminal book’s arguments persuasive to both researchers and practitioners in the field of global management."— Takahiro Fujimoto, Professor of Faculty of Economics, The University of Tokyo, Japan"This book introduces the secrets of success by Korean and Japanese firms in the BRIC markets where the uncertainty and turbulence of the business environment presents unprecedented challenges for global business firms. I am very sure that this book will provide a lot of interesting and insightful lessons for the broad spectrum of audiences as well as CEOs and executives."— Seung-Chul Kim, Ph.D, PMP, PRINCE2 Trainer, Associate Dean/Director of MBA Programmes, Professor of Operations & Service Management, School of Business, Hanyang University, Seoul, Korea"If your organization wants to be successful in our turbulent, competitive international marketplace then it is imperative that you know and understand your own capabilities, competencies, and capacities in formulating and executing your organization's global strategy. Drs. Park and Hong have given us a tremendous toolkit that can help corporate executives, consultants, and academicians better understand the elements needed for real success on the world stage. This book is a must read for executives, researchers, and students who are serious about expanding their knowledge and understanding of how to create competitive advantage in the global marketplace of the twenty-first century!"— Clinton O. Longenecker, PhD, Author, Consultant, Researcher, Motivational Speaker, and Stranahan Professor of Leadership and Organizational Excellence at The College of Business and Innovation at the University of Toledo, Ohio, USA"This rare book covers the emerging global businesses of BRICs and their key success factors for competitive advantage. This is based on extensive field visits along with a solid theoretical model. In view of the enormous economic potential of Brazil, Russia, India, and China, Dr. Hong and Dr. Park's book addresses crucial issues that many global firms face. I highly recommend this book to both academic researchers and business leaders."— Hideaki Miyajima, Professor, Graduate School of Commerce, Waseda University, Japan"Many of us frequently talk about globalization, but do we really understand the dramatic implications for our organizations and supply chains? What specifically must we do to maintain or grow our competitive position in today’s global network? Building Network Capabilities in Turbulent Competitive Environments, the second volume highlighting business success stories from the BRIC countries, is an important read for business executives, research thought leaders, and ambitious students interested in understanding global trends toward collaboration, but more importantly the strategic implications of these trends. If you are interested in reading about global trends, there are many books to choose from, however, if you are interested in learning about strategic actions that have led to success in emerging markets, then this is the book for you!"— David Dobrzykowski, PhD Department of Supply Chain Management and Marketing Sciences, Rutgers, the State University of New Jersey, USA"If you have hit against the wall when it comes to global market strategy ideas, Building Network Capabilities in Turbulent Competitive Environments is one of the best-recommended reference books for academicians as well as practitioners alike who are looking to be adaptive to the ever-changing global market strategies necessary to thrive."— Jooh Lee, Ph.D, Professor of Management & Entrepreneurship, William G. Rohrer College of Business, Rowan University, Glassboro, New Jersey, USA"This book presents a unique overview of the strategies implemented by leading firms operating in the immense and fast-growing markets of Brazil, Russia, India, and China (BRIC). The peculiarity of the book is the comparison of Japanese and Korean global firms with BRIC indigenous ones, by means of case studies of leading brands, thus allowing the understanding of the different strategic choices and their outcomes. A sound theoretical framework is provided at the beginning of the book, to help the reader in interpreting the various cases. This makes the book interesting for both managers, students, and researchers."— Federico Caniato, Associate Professor, Dipartimento di Ingegneria Gestionale Politecnico di Milano, Italy"The second edition of Building Network Capabilities: Business Success Stories has expanded its scope to provide a valuable, theoretically driven and practical guide to developing network capabilities in the rapidly influential BRIC economies. In today’s dynamic and globally competitive business environment, organizations need to be able to adapt quickly to a variety of internal and external hazards. Hong and Park provide examples of how companies are doing this, in both the fast-paced BRIC markets and in more established markets, and describe the network requirements needed to do this successfully. Useful for researchers, students, and executives, this text fills a gap in the business press, and is a valuable reference tome for academics and practitioners alike."— Erika Marsillac, PhD, Dept of IT/DS/MSCM, Strome College of Business, Old Dominion University, Norfolk, Virginia, USA
