Book of Juju

Juju Bae is a practitioner of multiple West African and diasporic traditions, including Ifa and Hoodoo Conjure, and is an Ọṣun priestess in the Orisha tradition. She is the founder of Juju Bae, a multimedia Black-centric resource that seeks to demystify the Black occult through storytelling interviews and lighthearted conversations with twenty-first-century relevance. She is the host of the acclaimed A Little Juju podcast, which encourages Black people to find a home in Africana spiritual spaces and thought, and has starred in the Hulu docuseries Living for the Dead. She helps people, young and old, to remember that we have the tools and guidance with us as we journey through this lifetime. Juju is a sought-after spiritual teacher who loves to sing and holds a BA in psychology from Spelman College. She lives in Brooklyn, NY.

“A chatty guide to African and African diasporic spiritual practices that emphasize ancestral traditions and connection, known loosely as juju.…Those looking to broaden their spiritual horizons will find plenty to celebrate.”—Publishers Weekly“Juju Bae crafts ‘everyday medicine’ to nurture healing connections with one’s ancestors, one’s community, and one’s own sacred self.”—Professor Yvonne P. Chireau, author of Black Magic: Religion and the African American Conjuring Tradition  “Juju Bae is a cultural force; a walking, talking crossroads that reflects hoodoo’s evolution into a twenty-first-century sensibility.”—Arthur Flowers, author of Mojo Rising: Confessions of a 21st Century Conjureman  “The Book of Juju is a course in spiritual recovery and remembrance. Juju weaves a tapestry of well-informed knowledge and concrete steps for cultivating the spiritual power within and for aligning oneself with one’s ori—or destiny.”—K. Zauditu-Selassie, MFA, DA, author of African Spiritual Traditions in the Novels of Toni Morrison