Blueprint For Franchising A Business

Inbunden, Engelska, 1987

Av Steven S. Raab, Gregory Matusky, Steven S Raab

439 kr

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Franchising is a fast-growing system of marketing. This book shows franchisers, financiers, and investors how to evaluate a company's chances of developing a successful franchise. Raab discusses management issues in franchising: capitalization, training, supply systems, marketing, lease negotiation, and making a public offering. And he reveals the pros and cons of franchising, the six basic indicators of franchising success, how to structure a franchise, and how to sell a franchise.

Produktinformation

Utgivningsdatum1987-12-02
Mått166 x 243 x 23 mm
Vikt567 g
FormatInbunden
SpråkEngelska
Antal sidor256
FörlagJohn Wiley & Sons Inc
ISBN9780471856177

Tillhör följande kategorier

Organisation och ägarskap inom Ekonomi och ledarskap

Franchising in Today's Economy. The Rise of a Marketing System. Evaluating Yourself as a Franchisor. Is your Business Franchisable? The Five Factors for Franchise Success. The Rewards of Franchising. The Disadvantages of Franchising. Structuring your Franchise--An Overview. Defining your Franchise Offering: Some Basic Elements. What Obligations to Assume: The Franchisor as Servant. Controlling your Franchise System. Selling your Franchise. One Last Look at Legalities. Selected Management Issues.