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This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process.
- Illustratör: 275 p XVII
- Format: Pocket/Paperback
- ISBN: 9781349461943
- Språk: Engelska
- Antal sidor: 275
- Utgivningsdatum: 2013-01-01
- Förlag: Palgrave Macmillan