Beyond Good Company

BRADLEY GOOGINS is executive director of the Center for Corporate Citizenship at Boston College, USA. PHILIP MERVIS is a research fellow Center for Corporate Citizenship at Boston College, USA.STEVEN ROCHLIN is director of research and policy development, Center for Corporate Citizenship at Boston College, USA.

• Introduction Next Generation Corporate Citizenship PART I: A MOVEMENT AFOOT Business and Society: A View from the Top From Good to 'Best of the Good' New Rules for Business Success Stages of Corporate Citizenship PART II: REPURPOSING THE ENTERPRISE Defining What Matters Taking an Integrated, Strategic Approach Leading Next Generation Companies Engaging Employees as Citizens PART III: PUTTING CITIZENSHIP TO WORK Integrating Citizenship into the Business Taking Citizenship to Market Co-Creating Value for Business and Society Courageous Leadership: Can Business Step Up?

'...a practical look at how today's corporations can be a force for good in the world, without sacrificing the bottom line. If you are interested in the world you are going to live in, in the future, this is a book to give you hope.' - Business Executive