Drawing extensively on the personal narratives of individual women, this study subtly corrects the prevailing view that all women observe vrats solely for the benefit of others. The author shows that Hindu women's sense of duty and obligation to ensure the well-being of their families through the performance of vrats explains only part of the appeal of these rites. The data demonstrate that women also perform vrats for the social, physical, psychological, and spiritual benefits. Not only do vrats provide an avenue for the expression of profound spiritual yearnings, but some women use vrats as a way to gain a measure of control over their own lives, a source of empowerment in an environment in which women frequently lack control and self-determination.