Beautiful SCENT

The Magical Effect of Perfume on Well-Being

Häftad, Engelska, 2023

379 kr

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Target groupsAll those who love perfumes and fragrances and would like to learn more about the magical effect of perfumes on well-being and perhaps play with the idea of creating their own perfume one day.

Produktinformation

Utgivningsdatum2023-07-08
Mått168 x 240 x 21 mm
Vikt796 g
FormatHäftad
SpråkEngelska
Antal sidor345
FörlagSpringer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN9783662672587
OriginaltitelSchöner RIECHEN

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Dr. Joachim Mensing is a qualified psychologist, sociologist and trained nose with over 30 years of professional experience in perfumery and fragrance therapy. At one of the largest fragrance manufacturers, he became a trend coach for perfumers and developed methods of perfume development and marketing. Many of the perfumes he worked on received coveted awards such as the Fifi Award, the Oscar for perfumes. He himself received the honorary award of the FRAGRANCE FOUNDATION for the development and marketing of the perfumes Cool Water by Davidoff, Joop! and Jil Sander, and he was also recognized for studies in neuroperfumery and neuropsychology.

Chapter 1 Exploring the effects of scent.- Chapter 2 Perfumes in transition.- Chapter 3 The psychology of perfume choice.- Chapter 4 Welcome to neuroperfumery.- Chapter 5 Insider knowledge of perfumery.- Chapter 6 Insider knowledge of the perfume industry and trade.- Chapter 7 Scent online: Storytelling and digital marketing of perfumes.- Chapter 8 Big and small moments in modern perfumery.- Chapter 9 On the way to the future of smelling.- Chapter 10 Scent therapy: fragrances for more joie de vivre.- Chapter 11 Sales psychology of scent consulting.- Chapter 12 Welcome to the experience perfumery.- Chapter 13 Stationary perfumery in transition.- Chapter 14 Perfume trends, international perfume preferences and mentalities.- Chapter 15 The emergence of the modern perfumer.