'Bad Medicine offers a wealth of information which is urgently needed by health policy planners, health professionals, consumers, and the pharmaceutical industry. To my knowledge, this objective and well-documented data, which is thoroughly assessed and interpreted, is available nowhere else. The book shows in detail which companies are promoting their products with honesty and responsibility and which companies are still trying to treat doctors and patients. Furthermore, it holds the reader's attention from first to last.' Dr. Klaus von Grebmer, Giba-Geigy, Switzerland