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Originally published by Stevenson, Inc., this practical resource covers a wide variety of strategies to help garner more attention and support for nonprofit events. In addition to tips, techniques, and best practices, it includes examples successfully used by other nonprofit organizations and associations.Important topics covered include: Event publicityLeveraging important dates and anniversariesEmployee retirementAwardsSupporter engagementCelebrity involvementGrand openingsGuest engagementHoliday eventsFundraisingOrganization and planningPlease note that some content featured in the original version of this title has been removed in this published version due to permissions issues.