At the Crossroads

Gale Crosley, CPA, is founder and principal of Crosley+Company, which specializes in "the business discipline of practice growth." She has consulted with dozens of CPA firms on revenue growth issues and opportunities, and designing strategies and tactics for achieving aggressive revenue growth objectives. She transfers knowledge involving opportunity development, marketing, and service line management to managing partners, partner groups, marketing directors, and staff. Her approach is designed to generate optimal revenue from every aspect of the practice. Gale lives in Atlanta with her husband, Steve, and their children.Debbie Stover is a freelance writer withextensive writing and publishing credentials. She lives and runs in St. Louis, aided by her partner, Chris, and their mostly furry family.

• Introduction xiCast of Characters xiiiPart I No Discipline, No Growth 1Part II Shall We Grow? 75Part III Business Discipline Brings Practice Growth 137Appendix the Practice Growth Model 175

"Professionals who appreciate a novel format in their business books will find this book a refreshing read. The lessons provided in this book show firms how to achieve new levels of teamwork with growth." (Auditnet.org, October 2008)