From the book reviews: "The ideal readers of this book would be PhD students and professors in finance and economics, especially those who have a special interest in behavioral economics/finance. ... this book provides a very nice theoretical contribution on how a simple behavioral bias such as conservatism or representativeness could result in both underreaction and overreaction simultaneously in a stylized two-period setting." (Jianfeng Yu, Journal of Economic Literature, Vol. LII (4), December, 2014)