American Television on British Screens

PAUL RIXON is a Senior Lecturer in Media and Cultural Studies at Roehampton University, UK. He has published in a number of areas, including new media, American television programmes and the rise of the information city.

• List of Tables Acknowledgements Introduction Theories of Cultural Assimilation Re-evaluating British Television History: From I Love Lucy to Desperate Housewives The Economic Rationale: Push and Pull Factors Broadcasters as Active Mediators The Black Art: Scheduling American Programmes The Discourse of Television Critics 'The Next Generation'? Conclusion Bibliography Index

' American Television on British Screens offers a breadth of points of investigation, highlighting the many processes involved that shape the meanings of US imports in Britain. It provides valuable overviews of the existing literature and good points of departure to investigate, in more detail, how American programmes are incorporated into British television culture.' - Elke Weissmann, Critical Studies in Television