Agile Start-Up

Quick and Dirty Lessons Every Entrepreneur Should Know

Inbunden, Engelska, 2013

369 kr

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An inspiring and impactful compilation of the most important lessons of entrepreneurship The tools of a digital age make it easier than ever to start a new business. And with billion-dollar IPOs and acquisitions making weekly headlines, the potential rewards are enormous. But even with all of the advantages and resources that today's entrepreneurs have access to, the likelihood of any one business succeeding is slim. That's why you need the simple, clear lessons found in The Agile Startup.Engaging and informative, The Agile Startup doesn't offer step-by-step instructions on how to build a better mousetrap. Instead, it shows you how to build companies that continually adapt to the "real" world. Along the way, you'll discover you're not alone in your entrepreneurial endeavors, and that almost every challenge a startup can face has already been faced, and overcome, by someone in the past. Contains lessons culled from decades of creating successful companies, which includes possessing a flexible mindsetProvides valuable insights, based on a market-driven philosophy, regarding launching and managing products, businesses, and brandsWritten by two authors who have a combined sixty-plus years of startup experience and understand the reasons behind their successes and failuresA companion Website contains supplementary material that allows you to learn in a hands-on fashion long after closing the bookThe journey of a startup is daunting. Think about everything that has to be overcome and you'll quickly see that the odds are stacked heavily against you. But with The Agile Startup as your guide, you'll learn exactly what it takes to succeed in your entrepreneurial endeavors.

Produktinformation

Utgivningsdatum2013-11-01
Mått163 x 236 x 25 mm
Vikt671 g
FormatInbunden
SpråkEngelska
Antal sidor450
FörlagJohn Wiley & Sons Inc
ISBN9781118548264

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Entreprenörskap inom Ekonomi och Ledarskap

JEFF SCHEINROCK is currently a Continuing Lecturer at UCLA Anderson School of Management. He is also President and CFO of the venture investment firm Originate. Scheinrock has personally raised over $1 billion in venture capital, served as the chief investment officer of a fund-of-funds, and helped take Packard Bell from inception to over $7 billion in annual revenue. He has negotiated in excess of $1 billion in bank debt and $3 billion in trade credit from companies such as Intel, Microsoft, Panasonic, Tatung, Lite-On, and Seagate. Scheinrock also handled the negotiation and structuring of many acquisitions, including Zenith Data Systems and Ark Interface Software, among others.MATT RICHTER-SAND is a serial entrepreneur, having launched three businesses. An Air Force veteran, he earned an MBA from UCLA before spending two years as a venture capitalist. Currently, he mentors entrepreneurs and is actively building his third startup.

Why You Should Read This Book xiiiThe Entrepreneur’s Life Cycle xvChapter 1 Agile PhilosophyRule #1 3What’s Your Why? 4 You are Wrong 7Heaven . . . and Hell 8You Get Only 15,000 Days 11The Entrepreneurial Method 12Focus on Problems, Not Solutions 15Three Requirements for Success 16Dreamers versus Doers 19Get Out of the Building 20Business Plans are Worthless 23Let Them Steal it 24Embarrass Yourself 27Fail Fast—and Often 28Contain Risk as Early as Possible 31First, Decide What Not to Do 32Rules? What Rules? 35FOCUS—Follow One Course Until Successful 36Don’t Drink the Kool-Aid 39Get in over Your Head 40There is No Silver Bullet 43It Ain’t a Problem ’Til it’s a Problem 44Launch to Learn 47Resourcefulness, Not Resources 48Chapter 2 Make it FeasibleIs it Feasible? 53ASS Out of U and ME 54Three Questions You Must Answer 57Double Your Worst Case 58Five Risk Factors 61Product 1.0—A Brochure 62Good Ideas, Bad Businesses 65Wrong Questions → Wrong Answers 66Vitamin, Painkiller, or Cure? 69Create Massive Value 70Why Won’t it Work? 73Show Me the Money 74Does it Pencil? 77Play Dumb 78Take a Haircut 81If You Build it, Will They Come? 82Buying Customers 85CLV >= 2 × CAC 86Cash is More Important than Your Mother 89Think Like a VC 90Chapter 3 Customers and CompetitionBreak it Down 95Ride the Wave 96Know Thy Market 99WII.FM—Your Favorite Radio Station 100Tell Me What Sucks 103You Can’t Boil the Ocean 104Reframe the Competition 107Make a Competitive Matrix 108Differentiate or Die 111Competition is a Good Thing 112Follow the Leader 115Fast Followers Finish First 11610× Better 119You Need a Moat 120Zero Degrees of Separation 123Chapter 4 Making MoneyWhat’s Your Business Model? 127The Best Source of Capital 128How Do You Make Money? 131Gross Profit Margins 132Prefer Variable to Fixed 135Go Bootstrap Yourself 136The First Rule to Making Money 139The First Dollar is the Hardest 140Bottoms Up 143Build a (Bad) Financial Model 144How Much Runway? 147Know Your Do-or-Die Numbers 148Chapter 5 MarketingLuck is Not a Plan 153What’s Your Positioning? 154Hold the Presses 157Old Meets New 158Sell Wants, but Deliver Needs 161How Can I Help You? 162Turn $1 into $2+ 165Do it Twice 166Perception is Reality 169Be a Guerrilla Marketer 170The Secret to Writing Copy That Sells 173Promise . . . Then Overdeliver 174Your Brand Talks 176Chapter 6 TeamNot So Fast, Partner 179Get a Pre-Nup 180ABCs of Hiring 183Your Startup is a Boat 184The Build/Sell Team 187Make Sure You’re Aligned 188How to Get the Best People 191Fire Yourself 192You are Not Scalable 195Mess with the Vest, Die Like the Rest 196Delegate, Don’t Abdicate 199Form an Advisory Board 200Who’s the Boss? 203The Right Partner Formula 204Hire Slow, Fire Fast 205Sharing a Submarine 206Chapter 7 Pitching Your StartupGet Your Story Straight 209Get to the Next Step 210Half as Long is Twice as Good 213First Rule of Elevator Pitches 214Get Used to Rejection 217Use the Use Case 218Make it Stick 221Name it and Frame it 222Find the Hot Buttons 225Fake it ’Til You Make it 226Be Simple, Not Simplistic 229Don’t Bury the Lead 230Back of a Business Card 232Chapter 8 InvestorsYou are the First Investor 235Got Traction? 236Obsessed 239Pigs Get Slaughtered 240Investors are Not Created Equal 243Do You Want to Be Rich or Be King? 244When No Leads to Yes 247The Train is Leaving the Station 248Calling All Angels 251The Lemmings Need a Leader 252Don’t Expect to Hear “No” 255Save the Best for Last 256Get to Your Next Milestone 259Fuel to the Fire 260A Demo is Worth 1,000 Words 263Money Only Buys Time 264If You Want Money, Ask for Advice 267The Investor Triad 268The Day You Take an Investor’s Money 271What’s the Business Worth? 272Valuation isn’t Everything 275Friends, Family, and Fools 276Chapter 9 Building the BusinessNail it before You Scale it 279Tipping Point 280Think on Paper 283The First Question to Ask 284Make Meetings Matter 287Hope for the Best, Plan for the Worst 288Expect the Unexpected 291Be Your Own Customer 292Think Big, Execute Small 295Forget the Mission Statement 296Metrics Matter 299Your Network is Your Net Worth 300Who’s the Bad Guy? 303Your Reputation Precedes You 304Build it Like You’re Going to Sell it 307Be Frugal, Not Cheap 308When the S#!t Hits the Fan (and it Will) 311Know When to Fold ’Em 312Chapter 10 What to Know Before You GoStartups are Boring 317Young at Heart 318Your Three Hats 321You are on Your Own 322Dangers in the Moonlight 325The Part-Time Entrepreneur 326A Family Affair 329Congratulations, It’s a Boy! 330Ten Things You Should Never Do Before Starting 333The Five-Year Overnight Success 334Conclusion 335Acknowledgments 337Recommended Reading 339About the Authors 341Online Course Offer 343Index 345