'This book is written by one of the leading scholars in Experimental Economics. Dozens of doctoral students have been supervised in the 'Andy Schotter School of Experimental Economics' at NYU. After graduating, they join a worldwide network that is at the forefront of research in this field. Young researchers should treat this book as ADVICE on how to pursue a fulfilling academic career in Experimental Economics.' Ariel Rubinstein, Tel Aviv University and New York University