Advertising Media Planning
A Brand Management Approach
Häftad, 2015
AvUSA) Sheehan, Kim (University of Oregon,USA) Kelley, Larry D. (University of Houston
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The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness.
Produktinformation
- Utgivningsdatum2015-04-10
- Mått154 x 226 x 19 mm
- Vikt494 g
- FormatHäftad
- Antal sidor360
- FörlagTaylor & Francis Ltd
- ISBN9780765640901