Advertising Media Planning

A Brand Management Approach

Häftad, 2015

Av USA) Sheehan, Kim (University of Oregon, USA) Kelley, Larry D. (University of Houston

919 kr

Tillfälligt slut
The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness.

Produktinformation

  • Utgivningsdatum2015-04-10
  • Mått154 x 226 x 19 mm
  • Vikt494 g
  • FormatHäftad
  • Antal sidor360
  • FörlagTaylor & Francis Ltd
  • ISBN9780765640901

Du kanske också är intresserad av

Pixi adventskalender 2025 : Med böcker av Maria Trolle, Maria Nilsson Thore, Johan Anderblad, Filippa Widlund, Mårten Melin Elsa Beskow, Lotta Olsson mfl

Pixi adventskalender 2025 : Med böcker av Maria Trolle, Maria Nilsson Thore, Johan Anderblad, Filippa Widlund, Mårten Melin Elsa Beskow, Lotta Olsson mfl

Flera Författare

289 kr

Advertising Media Workbook and Sourcebook

Advertising Media Workbook and Sourcebook

Larry Kelley, Kim Sheehan, Donald W. Jugenheimer, USA) Kelley, Larry (University of Houston, USA) Sheehan, Kim (University of Oregon

1 189 kr

Advertising Media Workbook and Sourcebook

Advertising Media Workbook and Sourcebook

Larry Kelley, Kim Sheehan, Donald W. Jugenheimer, USA) Kelley, Larry (University of Houston, USA) Sheehan, Kim (University of Oregon

2 649 kr

Advertising Media Planning

Advertising Media Planning

Larry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda, Donald W. Jugenheimer, USA) Kelley, Larry D. (University of Houston, USA) Sheehan, Kim Bartel (University of Oregon

989 kr

Advertising and Public Relations Research

Advertising and Public Relations Research

Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel Bradley, USA) Kelley, Larry D. (University of Houston, USA) Hudson, Jerry (Texas Tech University

1 329 kr

Advertising Management in a Digital Environment

Advertising Management in a Digital Environment

Larry D. Kelley, Kim Bartel Sheehan, USA) Kelley, Larry D. (University of Houston, USA) Bartel Sheehan, Kim (University of Oregon

989 kr

Advertising and Public Relations Research

Advertising and Public Relations Research

Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel Bradley, USA) Kelley, Larry D. (University of Houston, USA) Hudson, Jerry (Texas Tech University

3 379 kr

Advertising Management in a Digital Environment

Advertising Management in a Digital Environment

Larry D. Kelley, Kim Bartel Sheehan, USA) Kelley, Larry D. (University of Houston, USA) Bartel Sheehan, Kim (University of Oregon

3 469 kr

Advertising Media Planning

Advertising Media Planning

Larry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda, Donald W. Jugenheimer, USA) Kelley, Larry D. (University of Houston, USA) Sheehan, Kim Bartel (University of Oregon

3 279 kr

Hitster - Christmas

Hitster - Christmas

Jumbo

259 kr