Advertising Language
A Pragmatic Approach to Advertisements in Britain and Japan
Häftad, Engelska, 1999
Av Keiko Tanaka
909 kr
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Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising, subsequently revealing penetrating insights into these two cultures.
Produktinformation
- Utgivningsdatum1999-01-21
- Mått138 x 216 x 14 mm
- Vikt249 g
- FormatHäftad
- SpråkEngelska
- Antal sidor168
- FörlagTaylor & Francis Ltd
- ISBN9780415198356