Academic Research in Business and the Social Sciences

A Guidebook for Early Career Researchers

Inbunden, Engelska, 2024

Av George P. Moschis

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This book provides doctoral students, junior faculty and early-career researchers with guidelines, resources and strategies for performing and publishing academic research successfully.

Produktinformation

Utgivningsdatum2024-06-07
Mått155 x 235 x 27 mm
Vikt758 g
FormatInbunden
SpråkEngelska
Antal sidor374
FörlagSpringer International Publishing AG
ISBN9783031565472

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George P. Moschis is Professor of Marketing Emeritus at Georgia State University (USA); and Professor of Management at Mahidol University in Bangkok, Thailand. He is an internationally-known authority on consumer topics relevant to people at different stages in life, from children and adolescents to elderly. Professor Moschis established and directed for 33 yeas the globally-known Center for Mature Consumer Studies, has been studying consumers for five decades and has published large numbers of articles and books about their behaviors at various life stages and over the entire life course. Dr. Moschis is among the world’s most frequently cited researchers.

Overview.- Preparing for Academic Career.- Research Foundations.- Planning Research Projects.- Conceptual Framework and Theory Development.- Research Approaches and Designs.- Research Settings and Procedures.- Literature Reviews.- Cross-Cultural Research.- Writing Manuscripts for Academic Journals.- Evaluating, Accepting and Rejecting Manuscripts.- Ethics in Research.- Research Over the Course of Academic Life: Goals, Strategies, and Tactics.- Writing Proposals.- Epilogue.