A Primer on Microeconomics

The present text represents a common sense approach to basic microeconomics. It is directed toward all students, but particularly those within business school settings including students beginning an advanced business degree course of study. It will deliver clear statements of essential economic principles, supported by easy to understand examples, and uncluttered by extraneous material; the goal being to provide a concise readable primer that covers the substance of microeconomic theory.

The text will look at the efficient operation of competitive markets and what may cause those markets to fail; the benefits from trade; profit maximization; the consequences of choice; and the implications of imperfect competition.