7 Steps to Sharing Your School’s Story on Social Media

Inbunden, Engelska, 2017

AvJason Kotch,Edward Cosentino

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7 Steps to Sharing Your School’s Story on Social Media empowers school leaders to use social media through a simple and accessible plan that increases engagement and enhances the school’s vision and mission. In a step-by-step guide for easy implementation, this book provides the nuts and bolts, as well as the strategic planning necessary, to ensure intentionality and impact of your social media presence. The authors explain how to measure impact and improve your strategies to ensure important information about your school is conveyed accurately, clearly, and effectively. Whether you use the 7 steps in order or you’re just looking for some invigorating new ideas or you want to find new ways to connect, collaborate, and share, there is something for every school leader in this book.

Produktinformation

Utgivningsdatum2017-10-26
Mått152 x 229 x 14 mm
Vikt390 g
FormatInbunden
SpråkEngelska
Antal sidor126
FörlagTaylor & Francis Ltd
ISBN9781138048959

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Contents#7StepStoriesAbout the AuthorsForewordPrefaceAcknowledgementsIntroduction Step 1 - Connecting your Vision & Mission to a Social Media Purpose Strategic Planning Start with Why Vision and Mission Connecting to Your Social Media Purpose The Purpose of each Platform Listening to Your Parents Step 2 - Hashtag It Establishing Your Vision and Mission Your One and Only Hashtag Make Your Hashtag Yours Innovative Programs to Hashtag Genius Hour Social Media Contests Be Collaborative Step 3 - Traditional Methods that Build a Social Media Following Formative Assessment Communication Methods Face-to-Face School Spirit Relationships Parent/Guardian Training Earning Twitter Wings Digital Citizenship and Online Safety Step 4 - Making It Happen Know the Policies Setting Up Your Accounts and Pages Let’s Get Posting Linking Across Platforms Your Devices are Your Friends Step 5 - Will Anyone Follow Me? Types of Posts Getting Seen and Noticed Overcoming Privacy Settings Moderating Comments & Monitoring Followers Breaking News and Sneak Previews Step 6 - Is it Working? By the Numbers Who’s Following Me? Tweaking Tweets Step 7 - What’s Next? Tools of the Trade Enhancing Photos and Video Increasing Interaction and Engagement Tips and Tricks Concluding ThoughtsReferences