30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business

Social media has opened the door to anyone who wants to promote themselves--including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business's visibility and generating profits-regardless of the size of your marketing budget or the time you have to devote to it.

30-Minute Social Media Marketing provides 22 short chapters packed with real-world examples, templates, sample marketing procedures, and screen shots taking you step-by-step through the essentials. With little time and effort, you will master the arts of:

• Blogging and microblogging
• Social networking and bookmarking
• Audio and video
• E-books and webinars
• Direct and indirect marketing
• Brand and relationship building
• Word-of-mouth marketing
• Expanding your reach and establishing your position
• Integrating with traditional marketing
• Evaluating results

By the end of the book, you will have completed a social-media marketing plan that produces real results and created a strategy for future marketing plans--all in just 30 minutes a day.