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Are you bemused by blogs? Eager to become a blogger? Google Blogger For Dummies can help you start blogging sooner than you think. More than 14 million people are promoting a business, connecting with family and friends, and sharing opinions with Google Blogger. This book helps you start a Blogger account, create content, build an audience, make money from your blog, and more, all without learning to program. You’ll be able to: Learn the parts of a blog, what Blogger does, and how to choose goals and blog topicsChoose a domain name, learn to use the dashboard, pick a template, and configure settingsDress up your blog with themes and find out where to get plenty of free onesLearn blogging etiquette and some secrets for long-term successMake money from your blog with Google Adsense, contextual and text link ads, and merchandising with CafePressSet up multi-user blogs or branch into mobile blogging, podcasting, or video bloggingTake advantage of social networking sites and learn simple search engine optimization techniquesMaintain your blog with tools like Blog This! and Quick EditModerate comments effectively, track your stats, and moreGoogle Blogger is a great choice for beginning bloggers, and Google Blogger For Dummies gives you the know-how to venture confidently into the blogosphere.
Susan Gunelius is President and CEO of KeySplash Creative, Inc., a full-service marketing communications provider. She is also a professional blogger and seasoned marketing and branding expert with two other books to her credit. In addition to being the Guide to Web Logs for About.com, she authors blogs for a variety of clients as well as her own blogs, WomenOnBusiness.com and KeySplashCreative.com.
Introduction 1Part I: Introducing Google Blogger 7Chapter 1: Choosing Blogger as Your Blogging Software 9Chapter 2: Welcome to the Blogosphere 19Chapter 3: Blogging Basics and Buzzwords 29Part II: Using Google Blogger 41Chapter 4: Getting Started with Blogger 43Chapter 5: Setting Up Your Blog 57Chapter 6: Writing and Publishing Blog Posts 81Chapter 7: Enhancing Your Blog with Templates 99Chapter 8: Adding Features and Functionality with Elements and Gadgets 121Chapter 9: Managing Your Blog 157Part III: Making Money with Blogger 179Chapter 10: The Business of Blogging 181Chapter 11: Maximizing Revenue with Google AdSense 209Part IV: Growing Your Audience 235Chapter 12: The Power of Networking and Relationship Building 237Chapter 13: Boosting Your Search Engine Ranking 259Part V: Extending Your Blog 273Chapter 14: Growing or Downsizing Your Blog 275Chapter 15: Blogging from Different Media 287Chapter 16: Moving Beyond Blogger 297Part VI: The Part of Tens 307Chapter 17: Ten Useful Social Networking and Social Bookmarking Sites 309Chapter 18: Ten Common Blogger Problems and Possible Solutions 319Chapter 19: Ten Places to Find Free Blogger Themes and Templates 327Glossary 337Index 345