Gerald Zaltman - Böcker

Marketing Metaphoria

What Deep Metaphors Reveal About the Minds of Consumers

Dare to Think Differently

How Open-Mindedness Creates Exceptional Decision-Making

How Customers Think

Essential Insights into the Mind of the Market

Planned Social Change and the Diffusion of Innovation

Planned Social Change and the Diffusion of Innovation

Zaltman Metaphor Elicitation Technique

Zaltman Metaphor Elicitation Technique

Consumer Behavior Research

Consumer Behavior Research

Marketing Management

Marketing Management

Marketing Theory