Gerald Zaltman – författare

Dare to Think Differently

How Open-Mindedness Creates Exceptional Decision-Making

Planned Social Change and the Diffusion of Innovation

Planned Social Change and the Diffusion of Innovation

Zaltman Metaphor Elicitation Technique

Zaltman Metaphor Elicitation Technique

Consumer Behavior Research

Consumer Behavior Research

Marketing Management

Marketing Management

Marketing Theory

Marketing Theory

Marketing Metaphoria

What Deep Metaphors Reveal About the Minds of Consumers