What Were They Thinking? 1
bokomslag What Were They Thinking?
Samhälle & debatt

What Were They Thinking?

Robert McMath

Pocket

259:-

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  • 256 sidor
  • 1999
Offers humorous lessons of good marketing practices gleaned from such costly product failures as rabbit jerky, Crystal Pepsi, and Crackerjack breakfast cereal.
  • Författare: Robert McMath
  • Format: Pocket/Paperback
  • ISBN: 9780812932034
  • Språk: Engelska
  • Antal sidor: 256
  • Utgivningsdatum: 1999-01-01
  • Förlag: Times Books

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