'Vanity Economics is a very ambitious book. Its aim is to revisit the state of the art economic research on interpersonal relationships, both within the family and at the social level, through the lenses of a new, unifying concept: "vanity." The content is based on rigorous academic research that is made accessible to a wider audience. The book is in fact very entertaining and makes interesting reading even for nonspecialists, since it covers almost any conceivable topic touching the realms of sex marriage - including of course pre- and extramarital extensions - and social relationships from a provocative perspective. . . . the book can contribute to cultural economics by providing what, to my knowledge, is the first economic investigation of the influence of face on social interactions.'
