Edited by Marina Dabić, Professor of International Entrepreneurship and International Business, Faculty of Economics and Business, University of Zagreb, University of Dubrovnik, Croatia, School of Economics and Business, University of Ljubljana, Slovenia, Jurica Pavičić, Professor of Marketing, Faculty of Economics and Business, University of Zagreb, Croatia, Nebojša Stojčić, Professor of Economics, Faculty of Economics and Business, University of Dubrovnik, Croatia and Ronald S.J. Tuninga, Rector and Professor of Marketing and International Business, Wittenborg University of Applied Sciences, the Netherlands, and Emeritus Professor of Marketing and International Business, Kingston University, UK