University Management

Edited by Marina Dabić, Professor of International Entrepreneurship and International Business, Faculty of Economics and Business, University of Zagreb, University of Dubrovnik, Croatia, School of Economics and Business, University of Ljubljana, Slovenia, Jurica Pavičić, Professor of Marketing, Faculty of Economics and Business, University of Zagreb, Croatia, Nebojša Stojčić, Professor of Economics, Faculty of Economics and Business, University of Dubrovnik, Croatia and Ronald S.J. Tuninga, Rector and Professor of Marketing and International Business, Wittenborg University of Applied Sciences, the Netherlands, and Emeritus Professor of Marketing and International Business, Kingston University, UK

• ContentsForeword xviiiAndrew MaynardIntroduction: shifting foundations of the modern university 1Marina Dabić, Jurica Pavičić, Nebojša Stojčić and Ronald S.J. Tuninga1 Do multiple accreditation seals make a difference in students’perceived service quality? 14Jos M.C. Schijns2 Internationalization and collaboration 44Ulrich Hommel, Martin Meyer, Jonah M. Otto and Jamie Snow3 Digital transformation and technological challenges 60Mehmet Ertaş, Burçin Kırlar-Can and Metin Kozak4 Reimaging university missions to respond to the SustainableDevelopment Goals 86Nigel Healey5 Promoting multilingualism and transcultural communicationin higher education 114Zheng Yihui and Hu Kang6 Student mental health and well-being 132Sanja Zoranić7 Student–professor relationships and their psychological well-being 143Irena Miljković Krečar and Dubravka Miljković8 Ethics and integrity in university governance: foundations fortrust and excellence 162Ana Marušić9 Universities at the AI crossroads: ethical and strategicimplementation of generative AI in higher education 185Sebastian Porsdam Mann, Hossein Dabbagh, Ruth Horakand Brian D. Earp10 Reimagining higher education: strategic lessons in AI anddigital innovation from ASU and Thunderbird School ofGlobal Management 219Charla Griffy-Brown and Mark Chun11 The impact of tuition waivers on enrollments in Italian highereducation institutions 237Chiara Alberti-, Alice Civera, Michele Meoli and Stefano Paleari12 Concluding reflections: towards resilient and purposefuluniversities 255Marina Dabić, Jurica Pavičić, Nebojša Stojčić and RonaldS.J. Tuninga

‘It is a truism that managing a university is a challenging and complex task, yet perhaps never before have the demands – from students, society, politicians, international competition and new technologies – reached such a fever pitch. This important and timely book speaks directly into the “perfect storm” that threatens to engulf higher education in the second quarter of the 21st century, to offer fresh insights and analysis of current trends together with strategic maps with which to navigate the future. It is an essential read for leaders and managers at all levels of the university sector.’