In this, the first major study of Tyler, the Creator, Gustavo Souza Marques analyzes this game-changing artist in all his complexity—as post-gangsta provocateur, first-gen digital native, shapeshifting iconoclast, anti-racist activist, and self-proclaimed “walking paradox.” Far from avoiding Tyler’s contradictions, Souza Marques places them at the center of his masterful theorization. Moving effortlessly between musicology, media analysis, ethnography, critical race and gender theory, and postcolonial studies, Souza Marques offers rich and provocative insights into a figure that is central to understanding contemporary music and media in the Twenty-First century.