‘Cognitive literary study has tended to confine itself to a few approaches. Nigel Fabb’s exciting new book reminds us that there is a vast range of underutilized cognitive research and theorization that may contribute greatly to our understanding of literary reception, significantly extending the scope of psychological explanation of literature.’ – Patrick Colm Hogan, author of Beauty and Sublimity: A Cognitive Aesthetics of Literature and the Arts (2016).