The Psychology of Attitudes and Attitude Change

Gregory R. Maio is Head of Department of Psychology at the University of Bath, UK.  He is interested in social values (e.g., equality, freedom, helpfulness), attitudes, and emotional processes. Gregory′s principal interests at the moment are projects examining psychological connections between values and behaviour (including the adoption of a healthy lifestyle) and adult mental representations of children. Professor of Social Psychology at the University of Bath.My research is in the broader domain of attitudes and attitude-behavior relations. I have a particular interest in habits (both behavioral and mental habits), values, the self, and self-regulation. I apply these interests in areas such as health, consumer and environmental behavior.http://www.bath.ac.uk/profiles/faculty-of-humanities-social-sciences-director-of-doctoral-studies-bas-verplanken/ Geoffrey Haddock is Professor of Psychology at Cardiff University, UK. His primary area of research is the psychology of attitudes.  Within this area, he has a number of research interests, including: (a) the role of affective and cognitive processes in attitudes, (b) the impact on mindfulness on attitudes and attitude change, (c) how individual differences influence attitude processes, (d) the implicit and explicit measurement of attitudes and attitudinal components, and (e) how reading persuasive material in different media formats influences attitudes and attitude change.  Other research helps to understand how social values get translated into action. This research is being undertaken in collaboration with colleagues in the Values in Action (ViA) Centre, at Cardiff University.http://psych.cf.ac.uk/contactsandpeople/haddockgg.php

• PART I: Why Do Attitudes Matter?Chapter 1: What are Attitudes and How are They Measured?Chapter 2: The Three Witches of AttitudePART II: What Do Attitudes Do?Chapter 3: The Influence of Attitudes on Information Processing and BehaviorChapter 4: How Do Attitudes Influence Behavior?PART III: What Shapes Attitudes?Chapter 5: Cognitive Influences on AttitudesChapter 6: Affective Influences on AttitudesChapter 7: Behavioral Influences on AttitudesChapter 8: Basic Principles in How Attitudes are ShapedPART IV: What More is There to Learn?Chapter 9: The Internal WorldChapter 10: The External WorldChapter 11: An Eye to the Future

This book strikes an excellent balance between general aspects and attention to details of attitudes and attitude change. Without being repetitive, the authors draw helpful connections between different parts of the book. The chapter structure makes the book easy to use as well as interesting for both students and teachers.